WASHINGTON, D.C. (LOOTPRESS) — Americans are planning to spend an average of $1,007 on holiday gifts this year, according to a new Gallup poll conducted from October 1–16, 2025. That figure is nearly identical to last year’s estimate of $1,014 and continues a trend of elevated spending since the pandemic, up from $923 in 2023.
Despite growing economic uncertainty, 86% of Americans say they plan to buy gifts this holiday season. Roughly one-third (31%) expect to spend under $500, 18% plan to











